Shopping for furniture online is convenient. You can inspect pieces from every angle and read detailed descriptions without leaving home.

However, the lack of tactile experience can make it difficult to decide if a piece is right for you. To help avoid the frustration of returning unwanted furniture, follow these simple tips to get the most out of your online furniture shop:

Marketing

Marketing is promoting your furniture business to attract and retain customers. It involves identifying your ideal customer, understanding their needs and wants, and creating experiences that help them buy and build loyalty.

Regarding ecommerce, your website is the most essential part of your marketing strategy. Most customers will research a company online before shopping in-store, so you must ensure your website is attractive and easy to use. This includes using a clean, modern design that looks fresh and intuitive.

Using high-quality images and videos of your furniture pieces is also essential. This helps customers get a feel for the size of your products and if they will fit in their homes aesthetically.

Additionally, social media is a great way to promote your furniture shop to an audience. Use hashtags like #homedecor and others to draw attention to your posts.

Another great way to market your furniture is through paid advertising. This can include ads on social media platforms such as Instagram and Facebook or through third-party services such as RetailMeNot.

It’s also a good idea to start an email marketing campaign. This can include a newsletter for new and returning customers and discounts and promotions on specific products like in Castlery. It’s important to remember that your email list is a valuable asset for your business, so try to grow your list by offering lead magnets or capturing emails when customers make a purchase.

Inventory Management

Keeping track of inventory is a complex process. Even when using inventory software, there is still a need to conduct periodic physical counts, audits, and cycle counting to reduce the risk of human error. This is especially true in a large retail operation where numbers can be fudged when multiple people work on a spreadsheet.

In addition, if you are selling online and in-store, you may need to manage inventory across multiple locations and warehouses. A robust inventory management system with multichannel scalability can help you manage this complexity more effectively.

Regarding furniture, changing consumer trends and seasonality can dramatically impact your sales and inventory requirements. Furniture retailers that can adapt and anticipate these changes can better serve customers and avoid excess inventory that must be sold at discount prices to free up warehouse space.

A cloud-based inventory management system can eliminate the need for spreadsheets and provide real-time, omnichannel inventory visibility across your supply chain. Data-driven forecasting and powerful analytics enable you to optimize stock levels that improve profitability and customer satisfaction. For executives whose job is to drive results, this inventory management software is not a nice-to-have but a must-have. Take your time to evaluate your options and choose a flexible, scalable, easy-to-use solution that provides long-term value to your business.

Shipping

Shopping for furniture online can be tricky. It can be challenging to get a feel for the piece you’re purchasing, especially if it’s oversized or a style not commonly sold in your area.

For these reasons, ecommerce furniture retailers need to consider their shipping strategy and how it may affect sales. Depending on your product, cost, and target demographic, different pricing models and shipping options will likely positively or negatively impact your business.

If you charge for furniture delivery, the price will be a critical factor in your customer’s decision-making process. For example, a budget-conscious customer furnishing their first home might be willing to pay a higher shipping fee for the convenience of having their new purchase delivered to their doorstep.

Another important consideration is how your product will be packaged for shipment. Removing pieces like chairs or table legs can help you fit the furniture into smaller boxes and lower freight costs. Additionally, adding a layer of protective foam or Styrofoam can help protect against scratches and chips during transit.

For those retailers that can’t package their furniture, partnering with an independent furniture shipping carrier is often a more affordable option. uShip’s logistics technology suite lets you offer your customers instant and transparent furniture shipping rates right within their checkout. It connects you with a curated network of mobile-enabled, feedback-rated carriers.

Customer Service

Customer service is an integral part of any business and essential in the furniture industry. Whether customers are looking for product details, delivery timeframes and charges, assembly services, or return policies, it’s crucial to provide the information they need in a friendly and efficient manner. By taking the extra steps to ensure that all of your customer’s needs are met, you can ensure they are satisfied with their experience and continue to shop at your store.

In addition to providing comprehensive online customer support, investing in personalization technologies is an excellent idea to help your furniture business stand out. For example, by integrating 3D product visualization into your website, you can let shoppers see what a piece of furniture would look like in their home before purchasing. This can increase the likelihood of conversion and reduce buyer’s remorse.

Another way to improve your online shopping experience is to encourage shopper engagement via social media. By enabling customers to tag your brand in posts featuring furniture they purchased from your store or reposting photos of your products in styled rooms, you can drive traffic and engagement to your website. By implementing an Instagram chatbot, you can offer live support for a seamless online shopping experience.